Ghanaian Musician Moliy Opens Up About Choosing Independence Over Signing With a Record Label
Ghanaian singer and songwriter Moliy has recently shared candid insights into her decision to stay an independent artist, avoiding the traditional route of signing with a record label. Speaking to Revolt TV, the rising star explained that her choice was driven by a desire to retain creative control and build authentic relationships within the music industry.
Moliy, known widely for her hit track “Shake It to the Max”, has steadily built an impressive career without the backing of a major label. Her growing international recognition is a testament to her determination and the viability of an independent path in today’s music landscape.
Why Moliy Chose Independence Over a Record Label
During her interview, Moliy was asked if her decision to remain label-free was a deliberate strategy or a natural progression in her career. She responded unequivocally, stating she had always been reluctant to sign with a label due to stories she had heard and personal reservations about the industry’s structure.
“I’ve always been kind of hesitant to be a label artist because I’ve just heard so many stories. I always feel like the people I work with, I want to trust them. I want it to feel organic,” Moliy shared.
“I don’t just wanna be a name on a list. Music is very personal to me.”
This emphasis on trust and authenticity highlights a growing trend among musicians who prioritize their artistic freedom over the potential financial or promotional support that a label might offer. For Moliy, music is not just a career — it’s a personal expression that deserves respect and autonomy.
The Freedom to Create Without Boundaries
One of the biggest advantages Moliy cites in remaining independent is the freedom to create on her own terms. She explained that the most liberating aspect of her journey has been the ability to steer her creative direction without external interference.
“The most freeing part is just getting to do what I want creatively without someone telling me what to do. I don’t like being told what to do,” she said.
“Also, if you’re not pushing yourself, if you’re not putting your foot on the gas, no one is gonna do it for you. That’s what I love the most.”
This self-driven mentality has been central to her success. As an independent artist, the responsibility to drive her career forward falls squarely on her shoulders and her management team. This proactive approach has allowed her to stay motivated and continuously evolve as an artist.
Challenges Faced as an Independent Artist
Moliy didn’t shy away from discussing the challenges that come with her independent status. One significant hurdle she faced was getting her music distributed effectively, especially in a highly competitive and fast-moving industry.
“I realized at some point, I was actively seeking [distribution]. I hadn’t released music for a whole year in 2024, and me and my manager were trying to get a [distribution deal] so I could put out music,” she recalled.
“The conversations were sounding positive, but nothing was actually happening. I remember thinking, ‘Well, f**k it, I still wanna move. I don’t wanna be stagnant.’”
This statement reflects the determination and resilience needed to succeed without the traditional support systems a label can provide. Despite the obstacles, Moliy’s resolve to continue creating and releasing music underscores the passion that drives many independent artists.
Building Organic Relationships Over Contractual Ties
Moliy also emphasized the importance of forming long-lasting, genuine relationships in the music business. She explained that if she were ever to sign with a label, it would have to be a relationship built on mutual respect and trust, rather than a binding contractual obligation.
“If I did get locked in with a label, I hope it’s something that could be a real, long-lasting, organic relationship,” she explained.
This perspective highlights how many contemporary artists are redefining their approach to the industry, valuing partnerships that support their vision rather than control it.
Moliy’s Success as an Independent Artist
Despite the challenges, Moliy’s independent status has not hindered her from achieving success. On the contrary, her rise shows that artists can thrive outside the traditional record label model, especially with the rise of digital platforms and social media.
Her hit song “Shake It to the Max” has helped her gain international attention, showcasing the power of independent artists to reach global audiences through their own efforts.
The Growing Trend of Independent Artists in Ghana and Beyond
Moliy’s story is part of a larger movement in the music industry where more artists are choosing independence to maintain control over their artistry. With access to digital distribution, streaming platforms, and social media, musicians can now build careers without necessarily relying on record labels.
This shift has empowered artists across Ghana and Africa to cultivate their unique sounds and brands on their own terms, attracting loyal fanbases and creating sustainable careers.
The Future of Moliy and Independent Music
As Moliy continues to carve out her path as an independent musician, her journey serves as inspiration for other artists who may feel constrained by traditional industry norms. Her emphasis on authenticity, creative freedom, and self-motivation resonates strongly in today’s music landscape.
With her unwavering commitment to independence and her growing fanbase, Moliy is poised to continue making waves both locally and internationally. Her experience highlights that, with passion and perseverance, artists can successfully navigate the music industry and retain full control over their creative destinies.
